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Executive / Senior Executive - Marketing

Job Summary:
We are seeking a highly skilled and experienced Senior Marketing Executive to lead and execute strategic marketing initiatives across both ATL and BTL channels. The ideal candidate will have a proven track record of planning and managing integrated marketing campaigns, strengthening brand presence, and driving measurable business growth.

Key Responsibilities:
Strategic Planning:

  • Develop and implement comprehensive marketing plans aligned with business objectives.
  • Lead brand strategy, positioning, and messaging across all channels.
  • Analyze market trends, consumer behavior, and competitor activities to refine marketing strategies.

ATL Marketing:

  • Plan and oversee traditional media campaigns including TV, Radio, Print and Outdoor.

Skills & Competencies:

  • Ability to learn aspects of media planning, brand management and event execution.
  • Excellent communication, presentation and negotiation skills.
  • Analytical mindset with the ability to interpret data and generate insights.
  • Proven ability to manage multiple projects and meet tight deadlines.
  • Willingness to travel as per campaign and event requirements.
  • Self-driven, strategic thinker and a proactive leader.
Executive - Field Inspection

Key Responsibilities:

  • Responsible for monitoring and improving the integrity and efficiency of attached vehicles with respect to our norms.
  • Inspect with chauffeurs whether they are following our listed norms each day.
  • Inspect whether the cab has painting and stickers as mandatorily required.
  • Helps in identifying and implementing efficient processes and methods for improving inspection operations.
  • Utilizing TMS, databases and tools appropriately. Proficient in Data management and Management information Systems. Prepares report and data analysis.
  • Understanding and striving to meet or exceed Vendor Management metrics while providing excellent, consistent Vendor support, Vendor Retention.
  • Resolving vendor disputes or issues quickly and efficiently improves our standards.
  • Analyzing competitor performance and market study. Highlighting the hierarchy wherever necessary.

Qualifications and Requirements

  • A bachelor’s degree.
  • 3-6 years relevant experience in sales, collections, quality, & Inspections related activities.
  • Good Communication and negotiation skills.
  • Willing to work at Rotational Shift.
  • Willing to travel extensively around Coimbatore city and all cities of ROC.
  • Should possess a valid driving license and two-wheeler.
  • Convenience and petrol fees will be provided apart from CTC.
  • Incentives will be given for achieving the targeted number of inspections.
  • Good problem solver and creative thinker.
Executive - Customer Relationship

Responsibilities and Duties:

  • Manage and resolve customer & Vendor queries.
  • Identify and escalate issues to supervisors
  • Build sustainable relationships of trust through open and interactive communication.
  • Convince, convert and onboard the leads by providing necessary information about our services.
  • Take vendors through the process, convince them by sharing deals and offers and convey the value of making an attachment with us.
  • Answer a large number of incoming calls and respond to customers & Vendors
  • Provide service-related information to customers & Vendors
  • Document all call information according to standard operating procedures
  • Follow up customer & Vendor calls where necessary
  • Handling complaints & Vendor support helpline
  • To acknowledge and resolve customer & vendor issues
  • Analyzing the process & givin

Required Qualifications and Skills

  • Any degree
  • 0-5 years of work experience in a relevant field.
  • Knowledge of customer service practices and principles
  • Excellent typing skills
  • Superior listening, verbal, and written communication skills (Tamil and English)
  • Ability to handle the stressful situation appropriately
  • Lead Conversion & Convincing skills
  • Willing to work at Rotational shifts
  • Knowledge in MS Office (Excel, Word, PPT, etc.,)
Executive -Documentation

The Documentation Executive will be responsible for creating, maintaining, and governing SOPs, SLAs, and process documents across departments. The role involves building a centralized process library, ensuring documents remain up to date with operational changes, communicating updates to stakeholders, and converting SOPs into structured training modules for onboarding and continuous learning across the organization.

  • Document and standardize SOPs, SLAs, workflows, and process guidelines across departments.
  • Build and maintain a centralized SOP & process repository with proper version control and access structure.
  • Regularly review and update documentation based on process changes, audits, or business updates.
  • Coordinate with department heads and stakeholders to validate, approve, and sign off on process documents.
  • Communicate SOP and SLA updates clearly to relevant teams and track acknowledgements where required.
  • Convert SOPs and SLAs into bilingual (Tamil & English) training modules, manuals, and quick reference guides.
  • Support new hire onboarding by providing process documentation and structured learning materials.
  • Collaborate with Training & Quality teams to ensure process adherence and service consistency.
  • Ensure documentation aligns with service quality standards, compliance requirements, and operational best practices.
  • Maintain records of document revisions, change logs, and update timelines.
  • Support internal audits, quality reviews, and process improvement initiatives through accurate documentation.
  • Strong ability to document complex processes in a clear, structured, and practical manner.
  • Experience in creating SOPs, SLAs, workflows, and process manuals.
  • Ability to convert process documents into training-friendly content.
  • Excellent written and verbal communication skills in Tamil and English.
  • Strong stakeholder coordination and follow-up skills.
  • Good understanding of service quality, operational workflows, and process governance.
  • Proficiency in MS Office tools (Word, PowerPoint, Excel).
  • Familiarity with process mapping tools (Visio, Lucidchart, Miro – preferred).
  • Close attention to detail and version control discipline.

Education: Bachelor’s degree in any discipline.

Job Location: Coimbatore 
Experience: Minimum 2 – 5 years of experience in process documentation, quality, training, operations, or process excellence roles. Prior experience in the service industry, call center, logistics, or mobility operations preferred.

Manager - Vendor Operations

The Manager - Vendor Operations is responsible for developing and managing the Vendor base, Business Partners, Cab Drivers, and Vendor Teams across all locations of EFS operations.  This role works closely with the Director(s) and other leadership members to execute the company’s strategic vision and ensure RedTaxi continues to remain the market leader in the cab aggregator industry.

The ideal candidate will possess strong leadership, relationship management, business development expertise, and operational excellence to ensure vendor retention, market expansion, and overall business growth.

KEY RESPONSIBILITIES:

 

Vendor & Relationship Management

  • Develop, manage, and maintain strong relationships with vendors, cab drivers, and business partners across Coimbatore.
  • Collaborate effectively with the Call Center & Dispatcher Teams, Customer Support, Vendor Support, and Yard Team to ensure smooth end-to-end operations.
  • Lead onboarding, evaluation, monitoring, and retention activities for vendor partners.
  • Implement effective feedback mechanisms to identify and resolve issues proactively.
  • Participate in formulating workflow processes, methods, and policies for vendor selection
  • Ensure vendor compliance with company standards, statutory requirements, and vehicle documentation (RC, FC, permits, insurance, etc.). Maintain updated records with zero lapses.

Operational Leadership

  • Oversee smooth day-to-day vendor operations within Coimbatore.
  • Monitor cab rental and attachment operations and recommend process improvements.
  • Effectively resolve grievances raised by vendors, drivers, and customers.
  • Identify opportunities to optimize internal team structure, workflow, and operational efficiency.
  • Ensure sufficient

    Job Location: Coimbatore 

    • Graduate in any discipline; post-graduate qualification preferred.
    • 08–12 years of experience in Sales & Marketing (products/services), preferably in cab aggregator, e-commerce, BPO, or hospitality industries.
    • Proficiency in English and Tamil (spoken and written).
    • Experience in leading operational teams and transformation initiatives.
    • Should have the ability to work under pressure and meet deadlines, and should be able to exercise professional Judgement and make decisions swiftly.
    • Should possess good personal values such as integrity, honesty, and good ethics.
Incharge – Vendor Operations _Madurai

The Incharge - Vendor Operations is responsible for developing and managing the Vendor base, Business Partners, Cab Drivers, and Vendor Teams of EFS operations.  This role works closely with the Manager to execute the company’s strategic vision.

  • To create, lead and manage the newly created cabs & attachment operations.
  • Resolving problems of vendor, drivers and customers.
  • Ensure the smooth day-to-day operations of the department.
  • Good communication, Negotiation skills with the ability to develop and maintain strong relationships with vendors, drivers and internal departments.
  • Lead generation, marketing and business development.
  • Handling and following up vendor and driver’s monthly payment and GST
  • Tie-ups with corporate companies/showrooms
  • Be a trusted advisor for your new vendors, monitor their performance and address any open issues to ensure timely resolution and great customer experience.
  • Approach potential Vendors to establish relationships, explain them about the company’s norms and earnings from attachment.
  • Oversee and complete key tasks and develop project plans to meet corresponding deadlines.
  • Should be meeting your vendor On-boarding targets and KPIs.
  • Monitoring retention and turnover rates of new attachments
  • Providing Training to the vendors and chauffer’s
  • A Bachelor’s or Master’s degree.
  • 5 to 10 years of relevant professional experience.
  • Strong negotiation skills.
  • Proficient in written and oral communication in English and Tamil.
  • Strong problem-solving abilities with a creative mindset.
  • Excellent planning, organizational, and time management skills.
  • Proficiency in Microsoft Office.
Others

About the role

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